Planning a world-class fly-fishing or wingshooting experience should be part of the joy for our customers.

Over three decades ago, Orvis embarked on a mission to make planning a world-class fly-fishing or wingshooting experience easier for our customers. We sought out the best operations and worked alongside them to help perfect their systems, their facilities, and most importantly, the customer experience.

The result was the Orvis-Endorsed Program.

Each endorsed partner has its own character – and therein rests its strength – but all share the same high standards: exemplary service, outstanding fishing and wingshooting adventures, respect for natural resources, and an experienced, professional staff.

LEVERAGE THE ORVIS BRAND: Orvis has been outfitting adventurous travelers for more than 160 years. In addition to developing innovative products, Orvis has a track record of superior customer service, creating a brand that has the same name recognition for quality and integrity. It is this brand recognition that carries with it the ability to create confidence with a loyal and qualified customer base.

  • When asked, “Did the fact that this operation is Orvis-Endorsed influence your booking?”, 67% of reviewers answered “YES”.
  • Utilize your Orvis-Endorsed logo to connect your business with the Orvis brand. You can use the graphic on any marketing piece; including business cards, mailers, website, and trade show booths.
    FIND YOUR LOGO: Orvis Endorsed Logos

INCREASE SEO TO YOUR WEBSITE

  • Orvis.com is a high domain authority website, so outbound links from Orvis to your website have a high SEO value.
  • Each partner has a link from their orvis.com listing to their website. Confirm your link is accurate and up to date – Orvis Adventures – Fly Fishing, Hunting, Ecotourism, & Luxury — Orvis
  • In addition to your listing page, look to utilize other Orvis content marketing avenues (OrvisNews blog, Guide to Adventures, and Fishing Reports) to gain additional links from orvis.com.

GUEST REVIEWS

  • Reviews are user-generated content, so they increase SEO value for your page.
  • Studies have found reviews are an important trip planning variable when making a final decision and that consistently collecting reviews yields a more accurate assessment of the overall experience.
  • Additionally, reviews are a free way to assess how your business is performing and better understanding guest expectations.
  • Use positive reviews in marketing materials
  • Best Practices for Reviews
  • “Of the Year” Awards Process

REVIEW, CONFIRM, MAKE UPDATES & STAY CURRENT

  • Review your endorsed page on orvis.com and listing in the Orvis Guide to Adventures. Make sure all of the information is correct, current, and relevant.
  • Visit www.orvis.com/edityourpage to request edits to your web listing.
  • In addition to edits, use this link above to update or add new information and media to your listing.
  • Go beyond “What” to “Why” to differentiate your experience from others. LEARN MORE

WORKING WITH ORVIS TRAVEL

  • Let our Orvis Travel Incentive Program do the work setting up your next Hosted Trip or refer customers and share in the commission.
  • Orvis Travel can book Group Trips and Independent Travels to your Orvis-Endorsed lodge destination.

ORVIS RETAIL STORES –The network of Orvis Corporate stores affords Orvis Endorsed Partners a unique point of contact with both the personnel on Orvis’s “front line” and with a customer base that is actively seeking fly-fishing and or wingshooting experiences. Our retail stores specialize in providing customers with the finest service and products, enhancing positive engagement in the active outdoor lifestyle that similarly describes Orvis Adventures.

To best leverage a relationship with Orvis Corporate stores,
consider the following best practices:

  • First and foremost, please stay in contact with stores via monthly e-letters, regular phone calls, and social media. Remember, this is an opportunity to present your operation to Orvis sales associates and in turn with potential customers.
  • Providing SM content to the stores is a great way to reach a targeted audience.  It is up to the Endorsed Partner to ensure the appropriate Orvis Endorsed logo is utilized in any images provided to the store.  Orvis Endorsed logos can be found on the Endorsed Partner Resource page, under “TAKING FULL ADVANTAGE OF THE ORVIS ENDORSEMENT”.
  • It is up to you to cultivate ongoing relationships with stores and ensure all associates understand your individual programs and opportunities. Education and communication with store associates will keep you top-of-mind when they are considering customer referrals. Reach out to Store Managers and Fishing Managers personally and follow up by sending current brochures and marketing materials to ensure that stores have the tools needed to refer potential clients.
  • Help with FF101/FF201/FF301 programs through local stores to connect with potential new clients.
ORVIS – ENDORSED PARTNER EVENT PLANNING

Getting Started –Thank you for your interest in partnering with Orvis Retail for an in-store presentation. These events are a great opportunity to connect with local customers, showcase your destination, and generate future bookings. Before planning an event, please reference the Orvis Retail Store Map to identify the District Manager (DM) responsible for the market you would like to visit.

Your first step is to contact the District Manager, introduce yourself and your operation, and discuss your interest in hosting an in-store presentation. The more lead time, the better, but we ask that initial contact be made at least six weeks before your desired event date.  

This allows enough time for the following:

  • For you and the DM to discuss the viability of visiting a specific location
  • Coordinate schedules between the District Manager and Store Manager
  • Ensure adequate staffing coverage for the event
  • Build a promotional plan for the store
  • Generate strong customer attendance through email and social media marketing

If you are planning to visit stores that are managed by different DMs, be sure to mention it, as it will help reduce the workload AND we can share creative content across different markets. 

“Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in web search engine’s unpaid results – often referred to as “natural”, “organic”, or “earned” results.” Wikipedia

Orvis.com is a high domain authority website, so outbound links from Orvis to your website have a high SEO value.

TOOLS & RESOURCES

In addition to your listing page on Orvis.com, look to utilize other Orvis content marketing avenues (See Social Media Resources) to gain additional links from orvis.com.

TOOLS & RESOURCES

We appreciate the content you submit and stories you tell!

We will work with our internal content teams and do our best to incorporate authentic, engaging content that aligns with Orvis’ core values into our various channels as appropriate. We are excited to be able to highlight these stories, and this process will continue to evolve and improve over time.

If you have any specific questions, ideas, feedback, etc – please reach out to Geoffrey Grant, Orvis Adventures Marketing Merchant: EMAIL GEOFFREY

To submit content for social media, please reach out to Geoff:

To submit content for the Orvis Blog, please reach out to Davis James:

Send images and videos directly to Geoff  or Davis via a Dropbox or google drive link as well as a brief synopsis of the story that supports the content. They will work with you to craft either an editorial-style Instagram post, reel or story OR a Blog post.

In addition, if you are looking for content, The Orvis Learning Center is a great resource.  Feel free to use any material within your SM platforms – How To Fly Fish For Trout, Bass & More | Learn Fly Fishing With Orvis

Additional resources:

Guide Resources

Additional Resources 

One of the values Orvis can provide our Partners is vetting media companies who are interested in connecting with the Orvis-Endorsed network and putting the right options in front of you. A company that provides valuable assets and good people to work with are the top criteria.

SERVICE PROVIDERS