Planning a world-class fly-fishing or wingshooting experience should be part of the joy for our customers.

Over three decades ago, Orvis embarked on a mission to make planning a world-class fly-fishing or wingshooting experience easier for our customers. We sought out the best operations and worked alongside them to help perfect their systems, their facilities, and most importantly, the customer experience.

The result was the Orvis-Endorsed Program.

Each endorsed partner has its own character – and therein rests its strength – but all share the same high standards: exemplary service, outstanding fishing and wingshooting adventures, respect for natural resources, and an experienced, professional staff.

LEVERAGE THE ORVIS BRAND: Orvis has been outfitting adventurous travelers for more than 160 years. In addition to developing innovative products, Orvis has a track record of superior customer service, creating a brand that has the same name recognition for quality and integrity. It is this brand recognition that carries with it the ability to create confidence with a loyal and qualified customer base.

  • When asked, “Did the fact that this operation is Orvis-Endorsed influence your booking?”, 67% of reviewers answered “YES”.
  • Utilize your Orvis-Endorsed logo to connect your business with the Orvis brand. You can use the graphic on any marketing piece; including business cards, mailers, website, and trade show booths.
    FIND YOUR LOGO: Orvis Endorsed Logos


  • is a high domain authority website, so outbound links from Orvis to your website have a high SEO value.
  • Each partner has a link from their listing to their website. Confirm your link is accurate and up to date – Orvis Adventures – Fly Fishing, Hunting, Ecotourism, & Luxury — Orvis
  • In addition to your listing page, look to utilize other Orvis content marketing avenues (OrvisNews blog, Guide to Adventures, and Fishing Reports) to gain additional links from


  • Reviews are user-generated content, so they increase SEO value for your page.
  • Studies have found reviews are an important trip planning variable when making a final decision and that consistently collecting reviews yields a more accurate assessment of the overall experience.
  • Additionally, reviews are a free way to assess how your business is performing and better understanding guest expectations.
  • Use positive reviews in marketing materials
  • Best Practices for Reviews
  • “Of the Year” Awards Process


  • Review your endorsed page on and listing in the Orvis Guide to Adventures. Make sure all of the information is correct, current, and relevant.
  • Visit to request edits to your catalog and web listing.
  • In addition to edits, use this link above to update or add new information and media to your listing.
  • Go beyond “What” to “Why” to differentiate your experience from others. LEARN MORE


  • Let our Orvis Travel Incentive Program do the work setting up your next Hosted Trip or refer customers and share in the commission.
  • Orvis Travel can book Group Trips and Independent Travels to your Orvis-Endorsed lodge destination.

ORVIS RETAIL STORES – With over 70 locations, the network of Orvis Corporate stores affords Orvis Endorsed Partners a unique point of contact with both the personnel on Orvis’s “front line” and with a customer base that is actively seeking fly-fishing and or wingshooting experiences. Our retail stores specialize in providing customers with the finest service and products, enhancing positive engagement in the active outdoor lifestyle that similarly describes Orvis Adventures.

To best leverage a relationship with Orvis Corporate stores,
consider the following best practices:

  • First and foremost, please stay in contact with stores via monthly e-letters, regular phone calls, and social media. Remember, this is an opportunity to present your operation to Orvis sales associates and in turn with potential customers.
  • In-store or in-person events have had success that allow customers to stay engaged with the store community. These events can focused on a variety of topics, generally revolving around specific education, info about specific destinations/resources, and conservation efforts. If interested in participating in an event, we ask that you begin by contacting the Orvis District Manager who oversees those stores with which you have interest in creating a more meaningful partnership. The District Manager can assist you in targeting those stores that have an experienced staff and interested customer base, thereby offering the best possible fit.
  • We encourage you to identify those markets in which you have noticed customer interest. You may want to cross-reference our store locations with your current customer demographic to identify a region where you may have the greatest impact. Once you have created a list of likely stores to partner with and have spoken with the retail District Manager for that market, you can arrange to contact the store and introduce your operation to the store management team.
  • If you are interested in providing a virtual presentation and have an existing relationship with a store, please contact the Store Manager and work with him/her to schedule the event and resolve any logistics.
  • Retail stores have several event-oriented weekends throughout the year, and the District Manager should be able to guide you as to the best time(s) for in-store collaboration where and if possible. Destination based presentations should be focused on your “home” resources (fishery or hunting – not destination travel that you are promoting outside of your specific endorsement). Be sure that your presentation is visual in nature and uses imagery to help sell your destination and services. A picture is worth 1,000 words. If you opt to explore virtual presentations, invite your existing customers to participate! Having a live testimonial will help close a deal with a potential future customer.
  • It is up to you to cultivate ongoing relationships with stores and ensure all associates understand your individual programs and opportunities. Education and communication with store associates will keep you top-of-mind when they are considering customer referrals. Reach out to Store Managers and Fishing Managers personally, and follow up by sending current brochures and marketing materials to ensure that stores have the tools needed to refer potential clients.
  • Help with FF101/FF201/FF301 programs through local stores to connect with potential new clients.
  • District Manager and Store Locations can be found via this link: Google Map

“Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in web search engine’s unpaid results – often referred to as “natural”, “organic”, or “earned” results.” Wikipedia is a high domain authority website, so outbound links from Orvis to your website have a high SEO value.


In addition to your listing page on, look to utilize other Orvis content marketing avenues (See Social Media Resources) to gain additional links from


We appreciate the content you submit and stories you tell! 

We will work with our internal content teams and do our best to incorporate authentic, engaging content that aligns with Orvis’ core values into our various channels as appropriate. We are excited to be able to highlight these stories, and this process will continue to evolve and improve over time.

If you have any specific questions, ideas, feedback, etc – please reach out to Geoffrey Grant, Orvis Adventures Marketing Merchant: EMAIL GEOFFREY

To submit content for social media, please reach out to Phil Monahan: EMAIL PHIL

Send images and videos directly to Phil via a dropbox or google drive link as well as a brief synopsis of the story that supports the content. He will work with you to craft an editorial-style Instagram post, reel or story using what you are able to provide.

In addition, if you are looking for content, The Orvis Learning Center is a great resource.  Feel free to use any material within your SM platforms – How To Fly Fish For Trout, Bass & More | Learn Fly Fishing With Orvis

Additional resources:

One of the values Orvis can provide our Partners is vetting media companies who are interested in connecting with the Orvis-Endorsed network and putting the right options in front of you. A company that provides valuable assets and good people to work with are the top criteria.